Privacy policy

Last Updated: September 2026

Taif Al Emarat Perfumes (“Taif Al Emarat”, “we”, “us”, or “our”) respects the privacy and security of its customers and is committed to protecting Personal Data in accordance with applicable laws and regulations of the United Arab Emirates.

This Privacy Policy explains how we collect, use, process, disclose, store, retain, transfer, and protect Personal Data when you visit or purchase through our UAE online store, create an account, contact us, participate in promotions, or otherwise interact with our services.

Personal Data will be processed in accordance with applicable UAE data-protection requirements, including Federal Decree-Law No. 45 of 2021 concerning the Protection of Personal Data.

1. Data Controller

The legal entity operating the Taif Al Emarat UAE online store acts as the Data Controller to the extent provided by applicable UAE law.

Before publication, the Website should clearly identify:

2. Personal Data We Collect

Depending on your interaction with us, we may collect:

• full name;
• mobile number;
• email address;
• billing address;
• delivery address;
• customer-account information;
• order history;
• transaction and payment information;
• refund information;
• Customer Support communications;
• marketing preferences;
• consent records;
• product reviews and feedback;
• IP address;
• browser and device information;
• Website usage and interaction information;
• cookies and similar identifiers;
• fraud and security information; and
• other information you voluntarily provide.

We seek to limit collection to Personal Data appropriate for the relevant processing purpose.

3. How Personal Data Is Collected

Personal Data may be collected:

• when you place an order;
• when you create or manage an account;
• when you contact Customer Support;
• when you subscribe to marketing;
• when you participate in promotions, surveys, or campaigns;
• when you submit reviews;
• automatically when interacting with the Website;
• through cookies and similar technologies;
• through payment and delivery providers; and
• from other lawful sources.

4. Purposes of Processing

We may process Personal Data to:

Orders & Customer Service

• process and confirm orders;
• process payments;
• arrange delivery;
• provide tracking;
• process returns, exchanges, and refunds;
• communicate concerning transactions; and
• provide Customer Support.

Website & Accounts

• create and maintain accounts;
• maintain Website functionality;
• remember preferences;
• analyze performance;
• troubleshoot technical issues; and
• improve the customer experience.

Security & Fraud Prevention

• verify transactions;
• prevent fraud;
• identify suspicious activity;
• secure customer accounts;
• maintain cybersecurity; and
• protect legal and business interests where lawfully permitted.

Compliance

We may process Personal Data where necessary to comply with applicable:

• legal;
• tax;
• accounting;
• regulatory;
• dispute-resolution; and
• governmental requirements.

Marketing

Where permitted and subject to applicable consent requirements, Personal Data may be processed for:

• product announcements;
• promotional campaigns;
• discounts;
• recommendations;
• events; and
• other Taif Al Emarat marketing activities.

5. Lawful Processing & Consent

We will process Personal Data only where an appropriate basis exists under applicable UAE law.

Where consent is required, consent will be obtained in accordance with applicable requirements.

Where processing relies on consent, the Data Subject may withdraw consent in accordance with applicable law.

Withdrawal will not invalidate processing lawfully carried out before withdrawal.

6. Marketing Communications

Providing contact information for:

• an order;
• OTP verification;
• payment;
• delivery;
• return or refund; or
• Customer Support

does not automatically mean that the customer has agreed to unrelated promotional marketing where separate consent is required.

Marketing communications may be sent through permitted channels such as:

• email;
• SMS;
• WhatsApp; or
• other permitted communication methods.

Customers will be provided with an appropriate way to withdraw or manage marketing preferences.

Transactional communications are separate from promotional communications.

7. Cookies & Tracking

Our Website may use cookies and similar technologies for:

• essential functionality;
• shopping-cart functionality;
• authentication;
• preferences;
• security;
• analytics;
• performance measurement;
• advertising measurement; and
• personalization where permitted.

Where consent is legally required for non-essential technologies, appropriate consent controls will be implemented.

Customers should be provided with appropriate methods for managing applicable cookie preferences.

8. Sharing Personal Data

Where necessary and legally permitted, Personal Data may be shared with:

• Taif Al Emarat group entities;
• payment providers;
• banks and financial institutions;
• delivery and logistics providers;
• Website and e-commerce providers;
• hosting/cloud providers;
• Customer Support providers;
• analytics providers;
• marketing and advertising providers;
• fraud-prevention and cybersecurity providers;
• professional advisers;
• competent governmental, regulatory, judicial, or law-enforcement authorities; and
• acquiring or successor entities in a lawful corporate transaction.

Service providers processing Personal Data on our behalf should be subject to appropriate confidentiality, privacy, and security requirements.

9. International Data Transfers

Some Taif Al Emarat group entities and service providers may operate outside the UAE.

Where Personal Data is transferred outside the UAE, we will comply with applicable requirements under UAE data-protection legislation.

Appropriate safeguards will be implemented where required.

General use of the Website will not be treated as unlimited consent for Personal Data to be transferred anywhere for unrelated purposes.

10. Data Security

We implement appropriate organizational and technical measures designed to protect Personal Data against:

• unauthorized access;
• unauthorized disclosure;
• unlawful processing;
• alteration;
• loss;
• misuse; and
• destruction.

Measures may include access controls, authentication, encryption, monitoring, staff restrictions, and contractual controls.

No electronic environment can be guaranteed to be completely secure.

11. Personal Data Breaches

Where a Personal Data breach occurs, Taif Al Emarat will assess and respond to the incident in accordance with applicable UAE requirements.

Where notification to the competent authority and/or affected Data Subjects is legally required, the applicable procedure will be followed.

12. Data Retention

Personal Data will be retained only for as long as necessary for the relevant processing purpose and applicable:

• contractual;
• accounting;
• tax;
• legal;
• regulatory;
• security;
• fraud-prevention; and
• dispute-resolution requirements.

Where Personal Data is no longer required and no lawful retention obligation applies, it will be deleted, anonymized, destroyed, or otherwise handled appropriately.

13. Your Privacy Rights

Subject to applicable UAE law, Data Subjects may have rights relating to:

• information concerning processing;
• access to Personal Data;
• transfer of Personal Data where applicable;
• correction or updating;
• erasure in applicable circumstances;
• restriction or cessation of processing in applicable circumstances;
• objection to certain automated processing where applicable;
• withdrawal of consent; and
• complaints concerning Personal Data processing.

Applicable legal conditions and exceptions may apply.

14. Exercising Your Rights

Privacy requests may be submitted using the contact information below.

We may request information reasonably necessary to verify the identity and authority of the person submitting a request before disclosing or modifying Personal Data.

Requests will be handled in accordance with applicable UAE requirements.

15. Children’s Personal Data

Our online store is intended for persons legally capable of completing the relevant transaction or persons acting with appropriate parent or guardian involvement where required.

Where Personal Data relating to a child is processed, applicable UAE requirements will be followed.

16. Customer Service Communications

Customer Support communications may be retained where reasonably necessary for:

• handling requests;
• dispute resolution;
• service quality;
• security;
• fraud prevention;
• training; and
• legal compliance.

Where calls or communications are recorded, applicable notification and privacy requirements will be followed.

17. Reviews & User Content

Information voluntarily submitted in public product reviews, ratings, photographs, or similar content may become publicly visible.

Customers should avoid including unnecessary Personal Data or sensitive information in publicly accessible content.

18. Third-Party Services

The Website may integrate independent third-party services.

Where customers interact directly with an independent provider, that provider may process Personal Data according to its own applicable privacy terms.

19. Privacy Complaints

Customers who believe their Personal Data has been processed improperly may contact us for review.

Nothing in this policy restricts any right to submit a complaint to the competent UAE authority.

20. Changes to This Privacy Policy

We may update this policy to reflect changes in:

• law;
• technology;
• processing activities;
• service providers; or
• business operations.

The revised policy will be published with an updated effective date.

Where additional notification or consent is legally required, the applicable requirements will be followed.

21. Contact Us

For privacy questions, requests, or complaints:

Taif Al Emarat – UAE

WhatsApp – Arabic: +971 50 816 0655
WhatsApp – English: +971 52 882 0010
Customer Support Hotline: +971 800 8243
Privacy Email: support@taifalemarat.com

The exact UAE legal entity acting as Data Controller and its applicable registered contact information should be added before publication.